Electronic Music Production

Simon Adair

PPD

SWOT analysis

YR2

Strengths	Weaknesses
· Good understanding of mastering · Good quantitative and quality creative output. (production and finishing of Audio projects) · Genuine interest in music and the wider creative industries · The ability to create massive fat kicks · Awareness of the wider market and musical trends · Creative work ethic. · Generation of ideas	· Short attention span · Like working alone most of the time · Highly opinionated · Finances (although hunger can be a great motivator). · I hate routine, although I’m an extremely habitual person, that may be due to my short attention span. · Lack of collaborative experience

Opportunities

Threats

· possible future industry growth · improvements in technology · improvements to my portfolio · niche genre(s) · forward thinking. I have no interest in dead mediums

· risk of genre diversification devaluing rather than enriching the music industry · What ‘industry’ people like in music is very different from what the ‘public’ like in music. · Copyright laws · Global economic and social meltdown · Money · Stress · Collapsing and ever devaluing music industry · Fear of fear itself · Depression · Poverty · Unemployment · The government becoming increasingly ugly and oppressive. Fascism is bad for culture.